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To create a special URL for a product you must first create a URL mapping.
How to get to URL Mappings?
2. Scroll down the left navigation menu to view the "URL Mapping" link at the bottom
3. Click on the "URL Mapping" to view URL Mappings' list
Creating Special URL for a Product
2. Fill out the 2 fields "URL From (relative)" and "URL To/Redirect (relative)" following the URL Mapping examples given on the page
3. Once you add the information, click on the "Save" button at the bottom right
4. The special URL you will create for a product will appear on the URL Mapping list